This is a tough one isn't because there's a least a small hint of some science implied.  But I'm wondering where exactly is their science????  There's no cite to any research in the article that I saw (let me know if I missed it).  Many of these companies take something that has been shown to work on cells in a laboratory or even sometimes on lab animal skin, like a mouse or rat, and then throw it into a skin product and claim a HUGE breakthrough.  We know there can't be huge breakthroughs every week and yet the article states these companies are being launched often!! 

 What these companies DON'T do is test these products on real people in a placebo controlled trial comparing the new product to a product we know already works - for example Renova (tretinoin).   Just because something has an effect in cells in a lab doesn't mean it will work for us.

Marketing arms of these companies also know that hope springs eternal so even if a million people only buy the product once, they've still made a decent profit and can move on the next marketing driven product.  Bottom line is that I'm very skeptical about this product!!!!