If your face has been dry and itchy for more than a few weeks, I think you should see your primary care doctor or dermatologist. There are many different causes for dry, itchy skin but if you're female, the most likely cause is a subtle type of irritant or allergic reaction to one of the products you are using on your face or hair. When you go to your doctor, take all your products with you.  You can also try switching to just a bland cleanser and moisturizer like Cetaphil Lotion Cleanser and Cetaphil Cream and see if it helps. But if it's not better in few days or gets worse, see your doctor.  Dr. I