Is the “VenusFreeze” worth spending money on?

Dr. Irwin, What do you know about the Venus Freeze? I've heard that this is great for skin tightening on the face and body, but I'd appreciate your opinion before spending the money. Thanks!

I’d be very careful and very skeptical.  Just because something is seen all over the media,  doesn’t give it validity.  That reflects more the amount of advertising dollars spent on the launch and the fact that media is constantly hungry for new content.  

With any new technology, it’s wise to give it a year or so and let the initial media frenzy die down unless you already have a doctor whom you trust and who has the technology.  

Several reasons to be concerned about this.  First, the name doesn’t reflect anything about the technology and seems designed, in my opinion, to capitalize on the popularity and results of Coolsculpting which actually does use cold.  The VenusFreeze doesn’t freeze anything.  It uses radiofrency (a sound wave) and a poorly defined “magetic field” to actually heat the tissue.  As far as I can tell there is no reason to think this works any better than current radiofrency devices on the market which do not work well on the body (the face is different). The science is weak and only time will tell if results live up to the marketing efforts.     

Hope this helps,  Dr. I

Dr. Brandith Irwin, MD

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