What to do when your friends keep trying to sell you skincare on Facebook? Ultimately Skincare Marketing.

My Facebook feed is inundated with friends selling Rodan & Fields and Beautycounter skincare products. How do the products sold by these companies compare to those you recommend in terms of results and safety? Thank you!

First of all……..that sounds really annoying! Vertical marketing companies seem to be proliferating.   Some think they are Ponzi schemes. And, if the people selling them are amassing whole garages full of products to try to meet quotas, then there is a real problem. But, what can you do or say, short of unfriending someone which might be a bit harsh?

As for the quality issue, generally products sold in doctor’s offices are more transparent about what’s in them, and the quality and amount of the active ingredients slightly better. But this isn’t always true. Sadly, for consumers, it’s not transparent at all, unless the product clearly states the percentages of the active ingredients on the front, and you can read the labels for the inactives (the “base”) of the products.

For more information on what’s typically in skincare products take a look at my reviews on some of the products sold in my shop here.

Other Facebook strategies:

  • If it’s on your wall, you could just ask them to stop or delete the post
  • What about unfollowing them? This will do if you don’t want to raise a big concern and upset anyone.
  • You could post that you are deathly allergic to most skincare products and that might do it!  🙂
  • Seems to me that it’s kinda breaking the social code by trying to sell your friends stuff on FB.  Could be an interesting FB discussion.

Hope this helps!  Dr. I

Dr. Brandith Irwin, MD

Ask me your skincare question!

Hi, I’m Dr. Irwin. I believe that consumers deserve a medically trained and unbiased skin care advocate.

  • All our content is written and researched by myself.
  • My medical office in Seattle has treated thousands of patients for 15+ years.
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SkinTour Skincare
One of the best investments in your skin is your daily skincare. Why? Because you can prevent many problems with blotchy skin color, lack of glow, texture, some types of acne, and fine lines with good skincare products. You can also correct some of these problems with effective skincare products. Great skincare is often more expensive because quality ingredients are expensive. Some companies spend on research/development which benefits all of us and adds to the cost. Are they worth it? In general - yes! I have handpicked some of what I consider to be the best skin care products, and offer them for sale on SkinTour's shop. This is based on my team and I's testing and research at our clinic. Many of the products are in my own regimen. What could be better than using skin care products a dermatologist uses?!